Talent Is Not Enough - Business Secrets For Designers

Talent Is Not Enough - Business Secrets For Designers


English | 2010 | ISBN: 0321702026 | 448 pages | PDF | 3.2 MB

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn:

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